A letter from a parent
ओई ओई ओई is my toddler's favourite drama. A bumped knee now gets the full performance, and then a laugh.
Priya K.Mother of a three-year-old, Lucknow
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Big Beetle Books · No. 03
Ooi Ooi Ooi.
A playful, rhythmic story that helps your child feel, express, and recover
Faster self-soothing after small falls
Clearer expression of pain and emotion
Joyful, repeatable bedtime ritual
Rs. 349.00Rs. 399.00
12% offNo GST on books
Nandita can sign this one for your child by name. Add it in the cart.
What changes this week.
1.
"Crying" turns into "naming what happened."
2.
Children repeat the sounds and actions on their own.
3.
Faster emotional recovery after minor hurts.
4.
More bonding moments built into reading time.
5.
A phrase your toddler reaches for outside the book too.
Four small shifts this book sets in motion.
Focus.
Rhythm and repetition hold a toddler's attention with almost no effort. The sounds do the work a longer story couldn't.
Emotional grounding.
The book teaches a full hurt-to-comfort cycle: feel, express, comfort, recover. That sequence gets rehearsed, not just heard.
Curiosity.
Everyday mishaps: a bump, a scrape, a burnt finger: become safe, familiar territory instead of surprises.
Imagination.
Children act out the scenes and sounds themselves, carrying "Ooi Ooi Ooi" into real bumps long after the book is closed.
Before this book
Crying without any way to say what happened. Every small hurt is its own small crisis.
Before
After a few readings
Naming it, expressing it, and calming down: often before you've even reached for a hug.
AfterDesigned for toddlers, ages 0–3·Built on repetition and sound-based early learning·Encourages emotional resilience from everyday moments·Safe, familiar, real-life scenarios: no invented drama
A note for the reader
How to read this book.
№ 1
Read with exaggerated sounds, "Ooi Ooi Ooi!", "Vroom Vroom!"
№ 2
Let your child repeat the sounds and act along.
№ 3
Pause and ask: "What happened?"
№ 4
Reinforce it gently: "It hurt… now it's okay."
From parents & young readers
Notes that have arrived in the post.
A letter from a parent
Sturdy pages that survive real toddler hands, and a story that takes small hurts seriously.
Amit R.Father of one, Kanpur
From an educator
Perfect for the littlest ones. They point, they wail along, they heal. Lovely in Hindi.
Fatima S.Playschool teacher, Hyderabad
What it quietly builds.
01
Focus
Engagement through rhythm.
02
Emotional awareness
Identifying hurt, then comfort.
03
Imagination
Acting out real-life situations.
04
Curiosity
Understanding cause and effect.
On reading it again
Toddlers love repetition. They ask for this one again and again, and each time, they participate a little more.
Is this book for my child?
Three ages, three different books.
0–2
The sound age.
Sounds, rhythm, and bonding. They won't say the words yet: but they'll feel the shape of comfort in them.
2–3
The naming age.
Naming actions and emotions starts here. "Ooi" becomes a real word for a real feeling.
3–4
The acting-out age.
Full storytelling and re-enactment. Expect the sounds to turn up at the actual next bump.
Not preachy. Not abstract.
Most toddler books, and this one.
Typical toddler board books
Name objects, not feelings
Skip past the hurt straight to the happy ending
Offer comfort from the outside, not a way to ask for it
Read once for novelty, then set aside
Ooi Ooi Ooi
Gives a real feeling a real word
Stays with the hurt long enough to name it
Teaches the child to ask for comfort, not just receive it
Gets requested again after every real bump
b
From the studio · Bengaluru
Big Beetle Books is an independent children's imprint making screen-free picture books for the slow afternoon, written by Nandita Rao and illustrated by Charbak Dipta.
Complete the shelf
The same book, a different language.
Ooi Ooi Ooi's English edition, and one for calmer, slower afternoons.
Ooi Ooi Ooi
Board Book · Rs. 349.00 Rs. 399.00