A letter from a parent
The theatrical knee-scrape is my daughter's whole personality at four. This book gets her completely.
Anjali P.Mother of a four-year-old, Bengaluru
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Big Beetle Books · No. 03
Ouchie Ouchie!
A playful, rhythmic story that helps your child feel, express, and bounce back
Faster calming after small falls
Clearer expression of pain and emotion
A phrase that travels beyond the book
Rs. 349.00Rs. 399.00
12% offNo GST on books
Nandita can sign this one for your child by name. Add it in the cart.
What changes this week.
1.
"Crying" turns into a clear "Ouchie!"
2.
Children repeat the sounds and actions on their own.
3.
Faster emotional recovery after minor hurts.
4.
More bonding moments built into reading time.
5.
A word your toddler reaches for outside the book too.
Four small shifts this book sets in motion.
Focus.
Rhythm and repetition hold a toddler's attention with almost no effort. The sounds do the work a longer story couldn't.
Emotional grounding.
The book teaches a full hurt-to-comfort cycle: feel, express, comfort, recover. That sequence gets rehearsed, not just heard.
Curiosity.
Everyday mishaps: a bump, a scrape, a burnt finger: become safe, familiar territory instead of surprises.
Imagination.
Children act out the scenes and sounds themselves, carrying "ouchie" into real bumps long after the book is closed.
Before this book
Crying without much clarity about what happened or what would help.
Before
After a few readings
Expressing it, understanding it, and calming down: often before you've even reached for a hug.
AfterDesigned for toddlers, ages 0–3·Built on repetition and sound-based early learning·Rooted in real, everyday situations·Encourages emotional resilience gently, without drama
A note for the reader
How to read this book.
№ 1
Read with exaggerated sounds, "Ouchie ouchie!", "Vroom vroom!"
№ 2
Let your child repeat the sounds and act along.
№ 3
Pause and ask: "What happened?"
№ 4
Reinforce it gently: "It hurt… now it's okay."
From parents & young readers
Notes that have arrived in the post.
A letter from a parent
A small hurt taken seriously, and then gently laughed about. The board pages survive our rough handling.
Karthik V.Father of two, Coimbatore
From an educator
Brilliant for toddlers learning to name feelings. The drama is the point, and it works.
Smita J.Pre-primary teacher, Pune
What it quietly builds.
01
Focus
Engagement through rhythm.
02
Emotional awareness
Identifying hurt, then comfort.
03
Imagination
Acting out daily scenarios.
04
Curiosity
Cause-and-effect understanding.
On reading it again
Toddlers love repetition. Each read builds a little more familiarity, confidence, and participation.
Is this book for my child?
Three ages, three different books.
0–2
The sound age.
Sounds, bonding, sensory engagement. The comfort lands before the words fully do.
2–3
The naming age.
Naming feelings and actions starts here. "Ouchie" becomes a real word for a real feeling.
3–4
The acting-out age.
Full storytelling and re-enactment. Expect the phrase to turn up at the actual next bump.
Not distracting. Not overstimulating.
Most toddler books, and this one.
Typical toddler board books
Name objects, not feelings
Skip past the hurt straight to the happy ending
Offer comfort from the outside, not a way to ask for it
Read once for novelty, then set aside
Ouchie Ouchie
Gives a real feeling a real word
Stays with the hurt long enough to name it
Teaches a real-life emotional skill your child uses every day
Gets requested again after every real bump
b
From the studio · Bengaluru
Big Beetle Books is an independent children's imprint making screen-free picture books for the slow afternoon, written by Nandita Rao and illustrated by Charbak Dipta.
Complete the shelf
The same book, a different language.
Ouchie Ouchie's Hindi edition, and one for calmer, slower afternoons.
Ouchie Ouchie
Board Book · Rs. 349.00 Rs. 399.00